McDonald’s should heed a call from some of the nation’s leading health professionals and stop marketing junk food to kids.

It certainly has good reason to do so. One in three children is at risk for developing type 2 diabetes at some point in their lives as a result of diets high in McDonald’s-style junk food. This generation may be the first in U.S. history to live shorter lives than their parents.

That’s why more than 1,750 health institutions and professionals from all 50 states published full-page newspaper ads across the country in May calling on McDonald’s CEO Jim Skinner to stop targeting kidswith its advertising and promotions.

One in three kids is at risk for developing type 2 diabetes as a result of diets high in McDonald’s-style junk food.

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