By Michael Fitzgerald

In 2006, I joined a boycott of Kentucky Fried Chicken to protest the gruesome chicken-factory methods of the company’s suppliers. It hasn’t done a bit of good.

This week, I bumped into a young San Francisco entrepreneur who has invented a better way of persuading businesses to change: the carrot mob.

A carrot mob is a large group (the “mob”) which constructively uses its buying power (the “carrot,”) to persuade businesses to adopt better practices.

You could just hear the wheels turning in the head of Jeremy Terhune, founder of Friends of the Lower Calaveras River and community gardens.

“To me, off the cuff, it seems like a very effective tool,” said Terhune. “If you got people signed up on a listserv, you could just tweet out ‘OK, everybody, go shop at this store this week.’ You could get it so refined. It’s an ingenious idea.”

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